FOR
IMMEDIATE RELEASE
National Federation of Independent Business/California
Contact: Shawn Lewis (916) 342-9315; [email protected]
Follow: @NFIB_CA and on Facebook
NFIB: This Saturday Shop Small, Boost
the Economy
National
Federation of Independent Business (NFIB) reminds Americans that neighborhood merchants
represent a major part of the economy
SACRAMENTO, Calif., November 22, 2016 – Americans
who are planning to hit the malls after Thanksgiving should also remember to
visit local merchants for their holiday shopping, said the National Federation of Independent Business (NFIB) today.
“Small business represents 99.7 percent of all U.S. employers, and they provide
jobs for 58 million Americans,” said NFIB/CA
State Executive Director Tom Scott. “For many local retail businesses, the
holiday shopping season is a make-or-break time, and Americans who want to
support their communities and the economy should remember to shop small.”
NFIB is a partner again this year with American Express in a national campaign
to promote Small Business Saturday,
the day after Black Friday and the traditional start of the holiday shopping
season. For many small businesses, the four weeks between Thanksgiving and
Christmas are a crucial period that could determine whether they are profitable
for the year.
NFIB and American Express have collaborated on Small Business Saturday since
2010. Last year, according to the
post-holiday survey released by NFIB and American Express, 95 million Americans
reported shopping at small businesses on Small Business Saturday, and they
spent more than $16 billion, an increase of 14 percent from the previous year.
“Small Business Saturday has grown every year, and we are very proud to sponsor
the promotion,” added Scott. “Small
Business Saturday is a very important day to recognize small business
owners. We hope that more Americans
participate on Saturday and they keep small businesses in mind throughout the
year.”
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For more than 70 years, the National
Federation of Independent Business has been the Voice of Small Business, taking
the message from Main Street to the halls of Congress and all 50 state
legislatures. NFIB has 350,000 dues-paying members nationally, with over 22,000
in California. NFIB annually surveys its members on state and federal issues
vital to their survival as America’s economic engine and biggest creator of
jobs. To learn more visit www.NFIB.com/california
