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Marketing

Marketing

Technology

The Internet of Things Could Change How Small Businesses Operate

The interconnection of computing-like devices poses exciting opportunities—and a few risks—for business owners

Marketing

The Color of Marketing

The right color can say a lot about your business and motivate a customer to buy

Marketing

My Weird Business: Sprayable Energy

Caffeine—coffee, specifically—might be the lifeblood of achievers, but it doesn’t always agree with them

Technology

Outgrown Excel? You're Ready for a Customer Relationship Management System

Quick access to data and notes provides a competitive advantage

Economy

1 Question, 3 Answers: How Did You Turn Your Business Around?

A willingness to change is critical to survival

Marketing

4 Ways to Improve Your Yelp Ratings

Word of mouth matters, especially online.

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