Advertising Basics

Advertising Basics

Marketing

How the Hyperlocal Movement Can Boost Small Biz

Thinking small is helping businesses achieve big goals.

Money

How to Handle Customer Discount Requests

Three small business owners discuss how they balance losing money with possibly losing a customer.

Marketing

12 Tips for Successful Negotiating

How to get the most from partnerships with your vendors.

Marketing

How to Handle Rapid Business Growth

Growth is good—being unprepared to handle it isn’t. Here’s what owners need to know to make it work.

Marketing

Influence a Stubborn Buyer with These Strategies

Experts share what to say when a customer says “no.”

Marketing

Valentine’s Day Promotional Ideas for Your Business

Want to go beyond candy and flowers to promote your business? Here are five ideas.

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