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Advertising Basics

Advertising Basics

Marketing

A Shop That Spooks Customers

Chicago’s Chocolate Shoppe Ice Cream gets a ghoulish makeover for Halloween.

Marketing

How to Throw a Special Event

There’s an art to hosting a successful event. Here’s how to pull it off.

Marketing

What’s in a Logo?

Consider these tips for creating a logo that grabs attention and ‘speaks’ compellingly about your business.

Halloween

Scary Good Ways to Promote Your Business This Halloween

Halloween business isn’t just for costume shops and candy companies—try unique marketing strategies to promote your busines...

Leadership

Small Biz Book Club: Making Service More Visible

Selling the Invisible reminds small business owners that every business is a service business.

Marketing

Infographic: Going Viral

A well-executed campaign can create positive buzz for a small business

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