Advertising Basics

Advertising Basics

Marketing

Influence a Stubborn Buyer with These Strategies

Experts share what to say when a customer says “no.”

Marketing

Valentine’s Day Promotional Ideas for Your Business

Want to go beyond candy and flowers to promote your business? Here are five ideas.

Marketing

Social Media For Small Businesses

You’ve set up your social media accounts for your business. Now what?

Marketing

A Shop That Spooks Customers

Chicago’s Chocolate Shoppe Ice Cream gets a ghoulish makeover for Halloween.

Marketing

How to Throw a Special Event

There’s an art to hosting a successful event. Here’s how to pull it off.

Marketing

What’s in a Logo?

Consider these tips for creating a logo that grabs attention and ‘speaks’ compellingly about your business.

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