Social Media Marketing Becoming Vital For Small Businesses

Date: January 28, 2014

Small Businesses Adopting New Strategies To Get Word Out About Their Brand

Small business owners are increasingly making use of social media to spread the word about themselves. In the past, social media has been seen as a method to boost brand awareness, but these days, it is a vital way to reach out to both existing customers and potential customers. Almost three-quarters of US Internet users are using social media sites, while 53 percent of adults are using smartphones, so marketing opportunities are significant. One way to market is to advertise on social media sites, while another is to engage customers directly, using social media to facilitate the conversation. However, the task is often time-consuming and complex, so many small businesses are turning to firms that specialize in boosting social media presence for their clients.

Further Reading:

The Miami Herald runs a nearly 2600-word piece on ways in which small businesses are using social media to market themselves.
runs a piece reporting that small businesses are expected to spend more on social media advertising, but it also says that there are many opportunities being missed.
On its website,
NFIB has a piece full of social-media marketing tips from Dave Kerpen, CEO of Likeable Local.

This news article is intended to keep small business owners apprised of current events that may affect them. It does not necessarily reflect NFIB’s policy position on such issues.

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