Want to own a successful small business? Act like a successful small business owner.
The Small Business Owner: Rich Storm, photographer and owner of NY Photo NY in New York, New York
The Book: Rich
Habits: The Daily Success Habits of Wealthy Individuals, by Thomas C. Corley
Why I Read It: Along
with my photography business, I host three podcasts, and I was asked to be a
guest on (Minnesota business coach) Lauri Flaquer’s podcast. The author is one
of her clients, and she recommended I read the book and sent me a copy. I was
blown away by it. The book studies people, during a few years, who had the same
jobs and incomes, but some had great lifestyles and some were living paycheck
to paycheck. It nails everything that someone striking out on their own comes
across, and it clues the average person in to why successful people are the way
they are. It helps you identify your bad habits and change them right away.
Biggest Takeaway: The
book covers how to spend wisely and save properly, but apart from the financial
stuff, there’s a huge emphasis on maintaining relationships—remembering details
and staying in touch. Those personal touches open up opportunities.
Applying Lessons Learned: Since
reading the book, I try to be more positive with the people I know, even just
texting friends to tell them I hope they’re having a good day. It made me a
better connector with clients. There are 10 million people in New York, and
there are a lot of photographers, but a lot of them don’t really care about the
people they’re doing business with.
try to establish a friendly rapport with clients in advance of a session by
talking on the phone or emailing so the client is comfortable and we have
common ground when we get together. If the person is relaxed and natural, they
look better on camera, and if they’re happy with how they look, they refer me
to other people. My
client referrals from existing connections have grown around 30 percent since I
read Rich Habits in February.
Who Should Read It: If you’re trying to start a small business, freelance or just make a name for yourself, I would strongly recommend this book. It makes you a better, more positive person, and positive people are the ones who succeed.