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Small Biz Apps: What I’m Using to Manage Email

Author: Matt Schur Date: May 09, 2014

If your inbox is a black hole, read this now.

Do you feel like you are drowning in emails? You’re not alone.

In 2014, 191 billion emails will be sent or received every day, according to The Radicati Group, a technology market research firm. The company predicts this number will only grow over the next few years.

Need a lifesaver from your inbox so that you can better communicate with employees and clients? Try these apps to solve three common email drawbacks.  

The Problem: You receive an email that you are not ready to respond to. It gets buried in your inbox, and you forget about it.

The App: Boomerang for Gmail

Why It Helps: You can schedule when you want to send and receive emails. For example, if an incoming message arrives and you’d rather deal with it later, tap “boomerang” so that it will bounce out of your inbox and arrive later.   

Virginia Roberts, an online-dating coach and founder of Seattle-based The Heartographer, says Boomerang not only help keeps her inbox organized but also allows her clients to stay up-to-date with appointments. “I create custom appointment reminders, based on a Text Expander snippet, and schedule them to go out the day before I have an appointment with a client so they don't forget,” Roberts says.

Cost: Free-$14.99/month

The Problem: A bevy of enewsletters and subscriptions bury business-related emails.

The App: Unroll.me

Why It Helps: It unsubscribes for you.

After scanning your inbox, it provides a list of all your subscriptions (think industry enewsletters, news outlets or consumer emails like Groupon).

You can unsubscribe from the services you no longer want, and it then culls the ones you do want into one email every day and delivers it at a time you choose.

“It keeps my inbox clean(er) so that I can concentrate on what is important,” says Craig Jamieson, managing member at Adaptive Business Services, a sales consulting firm in Boise, Idaho.

Cost: Free

The Problem: You don’t have time to organize your inbox.

The App: SaneBox

Why It Helps: It analyzes your emails and sorts the messages into corresponding folders, such as “From Clients” and “From Employees.” The app also alerts you when someone hasn’t replied to your email after a designated amount of time.

“For example, my client emails come straight to my inbox, but newsletters may go into a newsletter bin, while emails from vendors may go into my SaneLater folder [for less important messages],” says Raffi Jamgotchian, founder and president of Triada Networks, a small business IT consulting firm in Northvale, N.J.  

Cost: $16-$40/month 

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