MyLife with Robert Theodorow

Author: Ashley Devick Date: May 15, 2014

A great team is most important to this web developer.

NFIB Member: Robert Theodorow

Business: Stormfront Productions, Lafayette, Ind.

Employees: 14

What do you love the most about running a small business?

Our team is fully invested in the company, and that makes a huge difference. They’re not just a bunch of names in a corporation. They’re friends. We share victories both inside and outside of business hours.

What is the best part of your day?

This isn’t necessarily something that happens every day, but the best part of my week is our internal meetings or workshops. We have a team that comes together, and we educate one another on various topics in the industry to help stay ahead of the curve. I think that’s really cool.

What has been your biggest mistake, and how did you learn from it?

I was really conservative about our growth early on and was reluctant to take the plunge and start hiring employees. It was really a big step for me to start thinking about payroll and health insurance. I think by doing that, I missed out on some earlier opportunities that may have led to some quicker growth. The way that I tried to overcome it was by thinking about each employee as an asset to the company.

What is your favorite thing to do on the clock?

We do something that probably no other business does. For the last four or five years, we’ve turned the first floor of our building into a haunted house. We get a lightning and thunder simulator, props and fake walls. We have an event that’s tied in with Greater Lafayette Commerce that’s called Operation Trick or Treat where 2,500 people or so go through our haunted house. Last year we raised money for Riley’s Hospital for Children.

How do you define success?

I define it by seeing our employees succeed both within the company and beyond. Our team members really speak highly about the experience they get with us. And if they do leave, they are being recruited by some of the biggest and most successful companies in the world. 

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