MORE SO THAN EVER, SHOPPERS PLANNING TO VISIT A SMALL BUSINESS THIS WEEKEND

Date: November 23, 2015

MORE SO THAN EVER, SHOPPERS PLANNING TO VISIT A SMALL BUSINESS THIS WEEKEND

TRENTON (November 23, 2015)–As small business owners across the
nation gear up for Small Business Saturday this week, a record number of shoppers are making plans to
support their favorite local businesses. According to the fourth-annual Small
Business Saturday Consumer Insights Survey, released by the National Federation
of Independent Businesses (NFIB) and
American Express, supporting local small businesses continues to be a priority
for shoppers nationwide.

 

“Every year we see people jumping up from the Thanksgiving table and
running into big box stores to fight over electronics before the oven has even
cooled off. People are finally wising up to the absurd concept and realizing
that using small businesses for holiday shopping is a much more civilized
experience,” According to Laurie Ehlbeck, NFIB New Jersey state director.

 

Small Business Saturday was created by
American Express in 2010 as a response to small business owners’ most pressing
need: getting more customers. Held on the Saturday following Thanksgiving,
Small Business Saturday helps rally communities to support local businesses. As
Small Business Saturday enters its sixth year, 55 percent of U.S. consumers
report they are aware of the day – the highest figure yet recorded – and even
more encouraging, 83 percent say Small Business Saturday inspires them to Shop
Small all year long. 

 

“Small Business Saturday has become a
major part of the holiday shopping tradition, as community members celebrate
local small business owners by patronizing their places of businesses the
Saturday after Thanksgiving,” continued Ehlbeck. “The day is dedicated to
increasing awareness of the hard working small business owners that are just
around the corner from our homes.” 

 

Additional findings from the Small
Business Saturday Consumer Insights Survey include:

          

  • 80% of
    consumers are willing to pay slightly more for an item if it is purchased
    from a small, independently-owned retailer as opposed to online or at a
    large retailer
  • On
    average, consumers are planning to do 35% of their holiday shopping at
    small businesses
  • 45% of
    consumers who expect to shop on the day plan to spend more on Small
    Business Saturday this year than they spent last year
  • Almost
    two-thirds (64%) of consumers who plan to shop on Small Business Saturday
    are motivated by the contributions that small businesses make to their
    community

 

“The results of this year’s survey are
promising and our members are certainly gearing up for a very busy weekend this
weekend. Shopping small, especially during the holiday season has become a true
community wide event,” Concluded Ehlbeck.

 

 

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