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Help your employees make informed decisions in November

Date: May 12, 2014

Business leaders who are hesitant to discuss elections and political issues in the workplace are missing a valuable opportunity, BIPAC President Greg Casey told NFIB members who attended a grassroots presentation held this week. BIPAC is a nonpartisan, membership-supported, mission-driven, organization dedicated to increasing the political effectiveness of America’s business community.

That’s because executives are among their employees’ most trusted sources for public policy information, said Casey, whose organization helps companies and business associations play a more active role in the public policy process.

“Those things you’ve been told about why employees don’t want to hear from you are simply not true,” Casey said.

In fact, businesses need to be sharing information with their employees about the issues important to their companies in order to keep pace with political parties, trade organizations, labor groups and others active in the political process, he said.

Employees are looking for information on how different policy issues could affect them and their employees and where candidates stand on those issues, Casey said.

In the changing communication landscape, people are relying less on traditional news outlets for political information and more on those people with whom they have relationships.

“The most credible source will replace the most monied source,” Casey said. In that environment, the employer is more reliable than either party or organized labor, he said.

BIPAC research found that 55 percent of 2012 voters said they want their employer’s input on policy and politics, and 59 percent said they would “tend to believe information provided by their employer.”

What’s more, private sector employees are active voters – 86 percent of those who were registered in 2012 participated in the Presidential Election.

Employers can provide education to their employees without endorsing candidates. They can share public policy information without being political, and NFIB can help. Visit www.nfib.com for more information.

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