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Facebook Looking To Increase Use By Small Businesses

Date: May 07, 2014

Launches Program To Educate Business Owners On Use Of Online Tools

Facebook is looking to encourage small businesses to make better use of the tools it offers, launching an initiative entitled “Facebook Fit.” The program involves as series of “boot camp” events designed to aid small businesses in leveraging online platforms to expand their operations. Facebook is being joined in the effort by Square, which provides mobile payment solutions, LegalZoom and Intuit QuickBooks. Dan Levy, head of Small Business at Facebook, said, “We’ll talk primarily about trying to make things simple and easy.” The program will launch on June 3 in New York, and host events at four other cities over the summer.

In addition, Facebook operating chief Sheryl Sandberg said that the company has updated its technology to make it easier for small business owners to use. In particular, the company is looking to work more with entrepreneurs who are too busy to sit down at a computer and update pages or ads. The effort is designed to simplify the process of placing ads on individual pages that will be of interest to general Facebook users.

What This Means For Small Business:

While Facebook is motivated by an interest in generating additional ad revenue, there is no doubt that small business owners can boost their businesses by expanding their presence on social media, through digital advertising, or both.

Further Reading:

The AP and the Detroit Free Press both run articles on the issue.
View NFIB's tips on how to improve your Facebook posts.

This news article is intended to keep small business owners apprised of current events that may affect them. It does not necessarily reflect NFIB’s policy position on such issues.


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