Drive Safely Work Week 2012 -- Free Toolkit Available to Employers

Author: Beth Milito Date: September 19, 2012

Sponsored by the Network of Employers for Traffic Safety, Drive Safely Work Week October 1-5 is a national campaign designed to help employers emphasize the importance of driving safely both on and off the job to reduce preventable crashes.

During this special week, small-business owners across the country will demonstrate their commitment to protecting the health and well-being of small business' most valuable assets – their employees and their families.

What:  Download the 2012 Drive Safely Work Week tool kit as part of the 2012 campaign. This year's campaign theme—Back to Basics – Your Keys to Safe Driving—focuses on promoting proven safe-driving practices. In 2010 and 2011 nearly 8,000 organizations participated in Drive Safely Work Week, reaching more than an estimated 25 million employees.

Why:  Encouraging safe employee driving is crucial for employers. Employee traffic crashes, both on and off the job, cost employers an estimated $60 billion annually. The National Highway Traffic Safety Administration estimates employee crashes cost employers $24,500 per crash, $150,000 per injury, and $3.6 million per fatality.

Where:  The toolkit can be downloaded for FREE.

The 2012 tool kit focuses on:

·         Buckling up all the time and encouraging others to do the same;
·         Recognizing and preventing fatigue-impaired driving;
·         Driving distraction-free;
·         Safe parking and backing; and
·         Tips to avoid common types of crashes.

NFIB encourages small business owners and their employees to take a few minutes to learn more by visiting


Updated September 20, 2012

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