1. Does the website look old-fashioned? Do you ever go to a business website that still greets you with some message like “Waiting for Flash animation to load” or “10% complete”? It probably makes you think the site hasn’t been updated since the Internet first began.
2. Does the site take forever to load? Using Flash is one culprit here, but images that are too big can also slow your site down. Consumers are more impatient than ever, and if your site takes more than a few seconds to load they might not stick around.
3. Is the site easy to navigate? Don’t try to reinvent the wheel when it comes to navigation. Your site should use current conventions for your industry so that users can quickly find their way around. Today’s sites are more streamlined than they were just a few years ago, so if your site has too many options, users may get confused. Make sure users who aren’t familiar with your site can quickly figure out how to perform various tasks, such as browsing products, checking out or finding directions to your business.
4. Does the site have plenty of calls to action? Too many business websites fail to ask users to take action. “Shop Now,” “Check Out,” “Contact Us,” “Sign Up”—the actions you want people to take may vary depending on what you sell, but at least one such clearly marked button urging action should be on every page of your website.
5. Is the site mobile-friendly? Mobile Internet usage is becoming more popular among customers of all ages, and this trend will only grow as smartphones and tablets become more prevalent. Make sure your website loads quickly and is easy to use on all types of mobile devices, or you might be driving customers away.
The number one reason to update our website is to make sure that your customers return. When a website hasn't been updated in a year (or more), your customers may think you have nothing new to offer and could move on to your competitor. By keeping your website fresh and current, you show your customers that you are engaged, giving them a reason to come back to see what's new.
When it's time for a website update, NFIB and Web.com can help. Learn more about this valuable member benefit.