Each Business Must Choose Its Tools Wisely
The
importance of social media to small businesses has been a constant source of
comment in the business press for much of the last five years. A number of
media pieces in recent weeks, however, have begun to question social media’s
universal applicability. The conclusion by a number of commentators is that
social media is important for small business, but not necessarily every aspect
of it – some found LinkedIn quite useful, for example, but not Facebook or
Twitter.
What This Means For Small Business:
The consensus of recent comments
seems to be that each business must choose its own path, and determine what
aspects of social media will actually be useful.
Additional Reading:
In a piece for Forbes, Michael Fertik writes about which
social media platforms are appropriate for small businesses, and under what
circumstances. In a piece for the New York Times, Adriana Gardella writes about
the varying opinions on the value of social media aired by members of the She
Owns It business group. Jessica Bowers, a social media professional, writes for
Yahoo! that social media results may not be
immediately apparent, but instead take time.
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