Average Receipts Growing, But Remain Below Pre-Recession Numbers
An analysis of Census data by Atlanta SaportaReport finds that the average “mom and pop” business in the Atlanta metro area is bringing in significantly less annual revenue than before the recession. According to the data, in 2007, the average receipts for such a business totaled $44,709. In 2012, that was down to $38,873. Still, revenues rose from 2011 to 2012 in Metro Atlanta counties – increasing 8.3% in Gwinnett, 7% in Cobb, 4.3% in DeKalb, 3.8% in Fulton and 3.3% in Clayton. That compares to national growth of 4.17% over the same period.
In another measure, Atlanta small businesses have also struggled since the recession. Only 52,832 “mom and pop” firms were created in Atlanta between 2007 and 2012, down sharply from the 138,199 such firms created in the five years before that. However, Georgia State University’s Bob Gemmell, who heads the Herman J. Russell Sr. Center for Entrepreneurship, suggested that the pre-recession total was artificially boosted. Gemmell said, “Atlanta had one incredible boom in population, and that created opportunities in the service economy, in restaurants, in retail shops. That’s not the case anymore.”